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Intro ......

 

문마케팅,2. In 2006, Hite is often found on draft in Korean bars and pubs. Like the American adjunct lager Budweiser, rice wine, code HITE BREW. Its main products are beer, up from 30% in 1992. This marketing will help the company to gain more new customers and make turn current customers into LOYAL CUSTOMERS.1 Market Demographics The profile for the typical Hite-Max customer consists of the following geographic,, and behavior factors. Not to be confused with White Soju..0 Situation Analysis Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. Hite d dry finish Dry finish is made using a select dry yeast.5% ABV. Stout has lost popularity and market share in recent years. Its main products are beer, and in 2002 its share of the domestic beer market was some 55%,영문판 MARKETING PLAN ☆MAX☆  ......

 

 

Index & Contents

맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판

 

맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판

 

MARKETING PLAN

 

☆MAX☆

Power of BEER~!

1.0 Executive Summary

Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.

Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW....MARKETING PLAN

 

☆MAX☆

Power of BEER~!

1.0 Executive Summary

Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.

Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW.

In 2006, the company acquired Jinro, a popular soju company in Korea.

 

◎ Brands and products

Hite

The #1, top selling beer in Korea. Hite lager is golden in colour and is styled upon traditional European and American lagers. Like the American adjunct lager Budweiser, it is brewed from barley malt and rice. Along with OB and Cass, Hite is often found on draft in Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in taste and price. 4.5% ABV.

 

Prime Max

Ranks as top 3rd selling beer in Korea. Prime Max is brewed with 100% malted barley, and is therefore slightly more expensive than regular Hite. It has a more complex, wheaty flavour. 4.5% ABV.

 

Hite Stout

Based on Original Guinness (not to be confused with the creamy Draft Guinness), Hite Stout is a dark bitter beer. Stout has lost popularity and market share in recent years. 4.5% ABV.

 

Exfeel S

S is a light beer targeted at young drinkers and it contains 0.5g of fiber per 100ml. 4.0% ABV.

 

Seok Su & Puriss Water

Purified water by Hite-Jinro Corp.

 

Hite d dry finish

Dry finish is made using a select dry yeast. 5% ABV.

 

Hite Soju

A brand of soju with a relatively low market share. Not to be confused with White Soju.

 

2.0 Situation Analysis

Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company gain the new customers and it`s customer databases by distinctive marketing strategy.

 

2.1 Marketing Summary

Hite already possess abundant information about the Korean Liquor Market and it also has vast customer databases. This marketing will help the company to gain more new customers and make turn current customers into LOYAL CUSTOMERS.

It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.

 

Target Market

○ Night Life

○ Leisure

○ Recreational

○ Beverage - With Food

○ Summer

 

2.1.1 Market Demographics

The profile for the typical Hite-Max customer consists of the following geographic, demographic, and behavior factors.

 

Geographic

- Max has no specific geographic target area since the beer itself is to target the w

5% ABV. Seok Su & Puriss Water Purified water by Hite-Jinro Corp. Geographic - Max has no specific geographic target area since the beer itself is to target the w. Seok Su & Puriss Water Purified water by Hite-Jinro Corp. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . Target Market ○ Night Life ○ Leisure ○ Recreational ○ Beverage - With Food ○ Summer 2. It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max.5% ABV. Hite d dry finish Dry finish is made using a select dry yeast.. 4.1 Marketing Summary Hite already possess abundant information about the Korean Liquor Market and it also has vast customer databases. 4.0 Executive Summary Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. The company was established as Chosun Breweries in 1933. 4. It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.5g of fiber per 100ml. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in taste and price. Exfeel S S is a light beer targeted at young drinkers and it contains 0. ◎ Brands and products Hite The #1, top selling beer in Korea.1 Market Demographics The profile for the typical Hite-Max customer consists of the following geographic, demographic, and behavior factors. Its main products are beer, rice wine, and mineral water.MARKETING PLAN ☆MAX☆ Power of BEER~! 1. 2. This marketing will help the company to gain more new customers and make turn current customers into LOYAL CUSTOMERS. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW. 2. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in taste and price. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB.5% ABV. Hite lager is golden in colour and is styled upon traditional European and American lagers. 4. 4. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY .. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . The company was established as Chosun Breweries in 1933.1. It has a more complex, wheaty flavour. Stout has lost popularity and market share in recent years. The marketing also help the company gain the new customers and it`s customer databases by distinctive marketing strategy. Situation Analysis Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. Like the American adjunct lager Budweiser, it is brewed from barley malt and rice. Prime Max is brewed with 100% malted barley, and is therefore slightly more expensive than regular Hite. 4. Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY .5% ABV. Not to be confused with White Soju.1 Marketing Summary Hite already possess abundant information about the Korean Liquor Market and it also has vast customer databases.0 Executive Summary Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . 5% ABV. ◎ Brands and products Hite The #1, top selling beer in Korea. Exfeel S S is a light beer targeted at young drinkers and it contains 0.MARKETING PLAN ☆MAX☆ Power of BEER~! 1. 2.. Geographic - Max has no specific geographic target area since the beer itself is to target the w. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992. Prime Max is brewed with 100% malted barley, and is therefore slightly more expensive than regular Hite. Stout has lost popularity and market share in recent years.0% ABV.. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . Hite lager is golden in colour and is styled upon traditional European and American lagers. Prime Max Ranks as top 3rd selling beer in Korea. Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY .. In 2006, the company acquired Jinro, a popular soju company in Korea. Prime Max Ranks as top 3rd selling beer in Korea. Along with OB and Cass, Hite is often found on draft in Korean bars and pubs.5% ABV. Hite Soju A brand of soju with a relatively low market share.. Hite Soju A brand of soju with a relatively low market share. In 2006, the company acquired Jinro, a popular soju company in Korea. Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW. Along with OB and Cass, Hite is often found on draft in Korean bars and pubs.0% ABV. Not to be confused with White Soju. The company was established as Chosun Breweries in 1933. 4. The marketing also help the company gain the new customers and it`s customer databases by distinctive marketing strategy.5% ABV. Target Market ○ Night Life ○ Leisure ○ Recreational ○ Beverage - With Food ○ Summer 2. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY .1. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . 4. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . Hite d dry finish Dry finish is made using a select dry yeastSituation Analysis Hite has introduced several liquor brands and it has been one of the top selling beer and soju company.5% ABV. 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 다운로드 ZY . This marketing will help the company to gain more new customers and make turn current customers into LOYAL CUSTOMERS. 2. Its main products are beer, rice wine, and mineral water.맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 MARKETING PLAN ☆MAX☆ Power of BEER~! 1. Hite Stout Based on Original Guinness (not to be confused with the creamy Draft Guinness), Hite Stout is a dark bitter beer.맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판 MARKETING PLAN ☆MAX☆ Power of BEER~! 1. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. Hite Stout Based on Original Guinness (not to be confused with the creamy Draft Guinness), Hite Stout is a dark bitter beer. It has a more complex, wheaty flavour. The company was established as Chosun Breweries in 1933. Its main products are beer, rice wine, and mineral water.1 Market Demographics The profile for the typical Hite-Max customer consists of the following geographic, demographic, and behavior factors. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992..5g of fiber per 100ml.0 Executive Summary Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Like the American adjunct lager Budweiser, it is brewed from barley malt and rice. Its main products are beer, rice wine, and mineral water.0 Executive Summary Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seou.